The first thing you need to know about content marketing is that you’re not doing it. You are missing out on a huge opportunity to create amazing content that will bring you a ton of traffic and help you grow your business. You’re not going to get this by sitting in front of your computer all day and struggling to try and come up with ideas for your blog. That’s why we have created this list of content marketing services. It shows you exactly what you need to get started and make your content marketing a success.
Content marketing is a rapidly growing trend in the business world today. Marketers understand that having a well-written blog post, infographic or video that educates, entertains, informs and sells is a huge benefit to a business. The best part about this trend is that it’s not limited to just small businesses. Large and small companies alike are utilizing content marketing to get their message out to their customers.
As your online business grows, it becomes clear that content marketing is important to your business. And even if you develop your strategy yourself or hire an agency to do it, one thing is clear: You need to know the complete list of content marketing services that your business needs. Before you tell yourself that you don’t need to worry because you’re hiring a specialized digital agency to handle it all, consider the following scenario: You get an interesting offer from a freelancer or agency to take care of all the content. It’s tempting, but how can you hire them if you don’t know what they have to offer? Once you know what a comprehensive list of content marketing services looks like, you can set your expectations, measure the efforts of the company you hire, and better understand the results. So here are the basic content marketing services that business owners need to know:
- Content marketing strategy
- Use keyword research tools
- Check the most important keywords
- Keyword search for seeds
- Prioritize the keywords you want to rank for.
- Choose keywords
- content creation
- content distribution
- Create links
- social media
- Community and relationships
- Continuous updating of content
- Content Analysis Reports
- Organic search traffic
- Ranking of keywords
- Social Actions
- Volume of backlinks
Content marketing strategy
A good content marketing strategy should answer the question why. Why do you want to create content? For whom? Why will your content be different from what already exists? A content marketing strategy means more than a content strategy. The latter focuses more on content creation, which we’ll talk about later. Before you do anything else, you need to clarify what you want to achieve with content marketing: Increased traffic? Any other leads? Educate customers? Increase your online presence? If you’ve been following trends lately, you’ve seen articles about content marketing and how it will change the SEO game forever. Google seems determined to provide visitors with the pages whose content is most relevant to their search, and the trend of creating high-quality content to increase relevance to your audience seems to be becoming more of a necessity than a game that only the cool kids play. More and more SEO professionals are jumping on the bandwagon, and it’s no exaggeration to think that it’s just hype and a way to reinvent a supposedly dead SEO. Once you’ve answered the why question, you can move on to the next step in any content marketing strategy: keyword research. You don’t want to write just for the sake of writing, do you? You want to create good content that reaches your audience. But for that, you need to know what topics you want to cover and what keywords you want to create content for. Therefore, take a look at the following steps, which form the basis for all other content marketing services.
Use keyword research tools
Keyword searching is not necessarily complicated, but it’s not easy either. In today’s SEO landscape, a keyword research tool is not just a passing trend, but a must. A keyword research tool and a content optimizer are a great help here. It’s like having a best friend you can call in the middle of the night to save you. You can come up with new ideas for topics and keywords related to the topic you are focusing on. This will give you an idea of how difficult it is to rank for these specific keywords. It also shows the relevance of other keywords to the current keywords. When doing market research, it is best if the keywords you are trying to rank for have high search volume and low complexity. A high search volume means the phrase is popular and many people are typing it into their browsers. The low complexity of content and links means that it is relatively easy to rank for a particular keyword without having many links or highly competitive content. The combination of these three parameters allows to find cost-effective expressions that are easy to classify. Why should an analysis start with a keyword research? Because if you don’t know which keywords you want to target, you can’t identify your real SEO competition. This step also determines the level of complexity at which you want to analyze. For example, let’s say we are doing internet marketing in the shoe industry and we want to open an online store. Depending on your budget, we can focus on keywords with a very high search volume or a low search volume. Be realistic. It costs money or time. In fact, it takes time in both cases if you work with organic search.
|Without strategy, content is just material, and there is already enough material in the world.|
|Author nominated for the prize|
The trick is not to force it. If everyone is trying to score for the same keywords, there’s not much room for long-term development. Here you can improve and find keywords that are semantically related to your niche, but not necessarily used by your competitors.
Keywords are phrases that immediately come to mind when you think of a niche. It’s like a brainstorming process. They are also often called initial keywords. You can use the Google search engine to get real-time suggestions. Just go to Google and type in your keywords and new ideas will appear right below the search bar. In this case, the highly competitive keyword would be: buy shoes online. Phrases that contain the word buy are called buyer keywords or transaction keywords. They are usually the most competitive because we know from the sentence itself that people are already willing to buy the product. A ranking for these keywords is almost a guarantee that there will be a sale. When sales are guaranteed, the big boys come. The keyword with less competition can be better shoes for ….. Niche expressions are generally less controversial. One reason could be that they are not used, i.e. few people have discovered them. They are called long tail keywords. Review and comparison sites often try to score here. People are still inclined to buy, but at this point they may just want to compare products or get ideas.
Search for seed keywords in Keyword Explorer or Google Keyword Planner to get new ideas
Use the initial keywords from the previous step to create a list of keywords. You can go the traditional route and use Google’s keyword planner, although the data is limited unless you have a paid PPC management account. You can try different keywords, export the data in CSV format, sort the keywords and add some to your list. The cognitiveSEO keyword research tool gives you many options for keyword research. She works as a content marketing agency that handles most of your marketing plans, your content pieces – you get the idea – on all your marketing efforts as a whole. You can find out what questions people are looking for the answer to on Google. You can filter keyword ideas by volume, relevance, etc. to find the best keyword opportunities for you.
Prioritize the keywords you want to be ranked for
Now comes the hard part. Which of these keywords can you reasonably put first in a Google search? Once you have determined the list of keywords to search on, you need to pay attention to two things: Content performance and domain performance. You can use the ranking analysis section of the Content Optimizer tool. Let’s take the example of the keyword this article is about: Content marketing services. You can see many important indicators with one click:
- How many links does this article need to be competitive?
- What is the monthly search volume for this keyword and what is the search trend for this keyword?
- Who is in the top 10 and what does their content look like?
- how old/fresh content is already classified?
- What keywords has my competitor used in their content?
While content performance is something we can control and will improve in the future, backlinks are something we cannot control to the same extent. So you want to see the sites with the least number of referring domains to your site (which you can check with Site Explorer). Of course, if you see a drop in content and/or word count, these are also good indicators of how easy it will be to create content or improve existing content.
Choose the best keywords based on relevance and search volume
For the purposes of this sample analysis, we will stick to these keywords only: Buy shoes online and the best shoes for. One is broader, the other more limited, but both are interesting in terms of relevance and search volume. Let’s say we start at the bottom (narrower keywords), but leave room for future expansion (broader keywords). Using these two search terms, you can see that broader search terms generally yield main domains as results, while narrower search terms yield website pages. This is a good indicator of what our homepage should cover and what the pages should cover. The final list should include keywords from your entire niche and some current or possible (future) sub-lists. You can group them on separate sheets. This way it is easier for you to select the best competitors from certain sub-channels. The more keywords you are willing to analyze, the better you will understand what you are dealing with in the long run. You can use Google Search Console to easily see which keywords you already have a place for. (The screenshot below is from June 2020). Can you improve the existing content? Or should you focus on new keywords? These are the questions you need to ask yourself when developing your content marketing strategy for SEO.
Don’t worry, compared to the previous section, creating content within the list of content marketing services will seem like a breeze. First, remember that it’s always best to consider optimizing landing pages for just one main keyword and search intent for each page. Sometimes you can combine very similar search terms, but try to stick to one main search term and one search intent as much as possible. You can learn more about search intent here. A good way to do this is to write content about issues that are common in your industry, or case studies. For example, this article on the influence or not of meta descriptions on SEO has been cited many times by other SEO blogs to get the message across quickly without going into details. Write content that stands out and is worth sharing. While you’re at it, make sure:
- Make sure you have good headlines, titles and descriptions.
- Optimize your titles with keywords for SEO, but also make sure they are attractive to social media.
- Use the Open Graph property to define different headlines for SEO and social media.
Longer content performs better in organic search results. However, look at the type of content your competitor has. Tall? Short? What type of content does Google have on the first page for the type of content you want to rank for? You hear it all the time: Write content that is not only reader-centric, but SEO-centric as well. But what does that really mean? We can spend a lot of time talking about it, or we can use a tool that helps us write that specific content. Since time is so precious these days, I’m going for the second option. Open the Content Wizard section of the cognitiveSEO Content Optimizer and click the Start Optimization button. If you do, you’ll find everything you need:
- Keywords you should use in your content
- the representation of the content you need to achieve
- Ideas for keywords to use in your content
- Keywords that can help improve the ranking of your content
- Keywords that should not be used often to avoid becoming obsolete.
Essentially, you have all the tools you need to write content that is first and foremost relevant to your users, but also SEO focused. The idea is to treat recommended keywords as subtopics or areas of interest that you should highlight in your content. If people are looking for something, you already know they are interested. That’s why SEM has such a high conversion rate and why people spend time reading in-depth articles. Whatever tool you use, remember that the best tool you have is your own knowledge. You have to remember that natural writing is the best way to go. I know: It can be difficult to write original content on a regular basis. Also, optimized content. Even if you are a marketer looking to increase brand awareness, an account manager or an SEO specialist, writing with SEO in mind is never easy. There is no perfect marketing guide that will produce results in an instant. And writing brings with it additional marketing costs, costs of creating video content, possibly website design costs, costs of promoting content, etc. However, if you create monthly reports, you can check the return on investment and see that these marketing efforts have really paid off. The monthly content, the business goals you’re fighting for, the SEO audits – it all works.
Distribution of content
The journey does not have to end with the publication of the article. Instead, continue the process of increasing your content. You need to understand that content delivery is not just a technique or a one-off action. It contains many unique techniques that you should follow to get the best results. We’ve all had that moment when we put our heart into an article and made it so brilliant, with careful research, custom visuals, but no one read it. And then you start to wonder what went wrong. What the hell happened? Or why it happened to you? And the questions can go on and on. But there’s something you’re overlooking. And that something could be the distribution and amplification of content. Content delivery is a powerful way to reach a wide audience. Reinforcing your content is essential if you want people to know about it and increase traffic to your site. You can think of the broadcast process as a way to amplify the signals of your message. And there are some channels for this:
While traditional methods of link building consisted of pointlessly spreading the entire internet without regard to relevance and content – via web directories, blogrolls, keyword stuffing and the like – we now need to think about our target audience. Things have changed since then, but links are still an important and very useful ranking signal when you want to score well in search engines. It’s a harsh reality, but generating leads through content marketing will certainly become increasingly difficult. Complicated, however, does not mean impossible. Use blog posts, videos, infographics, ebooks, etc. Create valuable resources that will get you links. Don’t forget the internal links either. If you are looking for an SEO measure that can quickly improve your website’s ranking, then internal links are the measure to take. A good internal linking strategy can really improve your rankings because it has two effects: #1 : This helps search engines understand the structure of your site, how the different pages interact and which pages are really important in the structure of your site. #2 : It helps users navigate the site and keeps them on the site by providing relevant content through clickable links. Ultimately, this is another signal to search engines that your site is good because it provides a good user experience. If you are interested in valuable link building lessons from your own experience, you should check out this article.
I know that, and so do you. The internet is so saturated with marketing strategies that people have become desensitized to content in its poor form. Influencers across all marketing channels are no longer easily impressed, and you’ll have to smear them a bit to get your brand in their mouths. That’s why it’s important to create content that is worth sharing, content that has something to say and adds value. Invest as much as you can in social media marketing. If possible, hire dedicated account managers or marketers. There are many social content marketing companies that offer good services. Just make sure you choose the right company to grow your business. There is a lot of advice and guidance on how to make better use of social media. For this, you can turn to blogs like BrandMentions. Promote your content as often as possible, but on the right social media channels that fit your niche. Use paid media and social media ads as appropriate (e.g., ads on Twitter or Facebook). Use affiliate programs, press releases, your own content, and leverage influencer marketing when appropriate. However, it is important to be visible on social media. Even if it’s graphic design or creating videos to attract the attention of your potential customers. Here’s a video creation tool you can try. Social media management is just as important as optimized content writing when it comes to building your brand.
Society and relations
When I think of content marketing, a line from a Jerry Maguire movie comes to mind: Help me! Help yourself! In the past, we’ve seen commonly used content marketing methods, such as guest blogging, get misused because people misunderstood the idea. Generating leads through content marketing is not about begging for it, but building relationships with other companies and people in the online environment. You can no longer strive for the top spot in Google’s eyes if you can’t make new friends who are willing to talk about you and share your content, or vice versa. Asking for links will do you more harm than good, so we don’t recommend it. The solution is to create content that others find interesting enough to share with their audience. Organic links are hard to come by these days, and you’ll be happy if you can find and maintain links with influencers who like and spread the content you create. To help yourself, you must first care about the needs and interests of others! If you can’t create interesting content on your site, try going where the discussion is. This may seem like a vulgar tactic, but I assure you it is not one to be laughed at. You can incorporate comments into your content marketing strategy because you can generate leads while helping the community in real time. Comments are a good way to do this:
- create useful content
- Connect and interact with your target audience
- Create links that point naturally to your website.
Comments can be a double-edged sword and should be handled with care. Try to find the main forums in your niche where discussions are taking place. Look at what people are asking and what questions they are asking. If you stay on topic and your comments are not just for link building, you have nothing to worry about. The above are just a few ideas for content distribution. For even more reinforcement ideas, check out this article.
Continuous updating of content
What if I told you there was another way than using a creative juicer? No one expects you to create original and engaging content all the time. Quality content can’t be created on a shoestring, everyone knows that, and no, you shouldn’t resort to tricks to get the attention of your target audience either. What you can do is recycle outdated content that may still be of interest to your target audience. Some content has been brilliantly created and widely shared in the past, but that doesn’t mean you can’t build on the interest that has already been generated. Infographics that are widely used and have sparked many conversations online can be updated with the same layout and structure, but with more timely and relevant data. You can also enhance old content by adding more information to add value to the viewer. While this may appeal to those looking for a shortcut to creating content, it should be part of a balanced diet. It seems easy to take advantage of this, but if you do it wrong, you could end up feeding your site with poor quality content. Some time ago, we conducted an interesting experiment: We have updated all 40 blog posts with new and relevant information. The result? 70% increase in referral visibility. In this way, this tactic can be effective for you too. You can read the case study here.
Content analysis report
You know the saying. The work is not finished until the paperwork is done. In our case, it is not a literal article, but a results report. This is an equally important part of the list of content marketing services. So you’ve developed a content marketing strategy, written quality content or updated existing content and ensured it is widely distributed. What do we do now? Look at the result! But what do you need to check? Measuring content marketing and SEO efforts is often easier said than done. However, here are some indicators that you should definitely pay attention to.
Organic search traffic
Organic search traffic is website traffic that comes from search engine results and not from advertising. Organic search traffic is a very effective indicator of overall success. If a website’s content contains keywords that often match what users are searching for, that site will likely appear on more search engine results pages (SERPs) than competing websites. In Google Analytics, open the Acquisition menu. Select All Traffic and then Channels. You will now get an overview of the website’s traffic sources, sorted by channel. Select the Organic Search channel to get a useful report showing your website’s organic traffic statistics. This report is complicated. This allows SEO specialists to identify important information, such as B. :
- What are the most effective landing pages to attract traffic?
- What are the keywords that bring in the most traffic?
- Which search engines bring the most organic traffic to the website?
- Which pages are most likely to be the most important exit pages (or the last page a visitor views before leaving the site)?
- And many other important dates
Ranking of keywords
Keyword ranking indicates how well or poorly your content ranks in the SERPs for a particular search query. Google Analytics is not as useful for tracking keyword rankings as some SEO specialists would like. The Keyword tab (on the Campaign tab) often displays the unspecified word group. Instead of Google Analytics, use the rankings tracking system provided by cognitiveSEO. One of the advantages is that you can track keywords both universally and locally. You can also use it to analyze the effectiveness of your competitors’ keywords. So add the keywords you’ve created content for to Rank Tracker and constantly track their progress.
Social shares can be simply defined as the distribution of your content by social media users. While it is acknowledged that Google does not consider social signals and shares when ranking SERP results, social shares are still very important to your SEO efforts. Tracking social shares is useful because social media plays an important role in content marketing strategies. The more people share your content with their followers, the more likely it is that others will view the content and eventually click through to your website. More visits to your website means higher organic search results.
Reverse setpoint volume
Backlinks (often called inbound links) are links to your website from another website and are useful to determine the authority and popularity of your website. Backlinks to your website can also come from other pages on your own website. Measuring this performance measure will help you score better. With this tracking, you always know where you stand in relation to what some in the SEO industry consider the most important ranking factor used by Google. Once you know how successful your backlinks are, you’ll know how much you need to improve. In Google Analytics, open the Acquisition menu. Select All Traffic and then Referrals. You can now look at your referral traffic, which Google calls backlinks. For a complete backlink analysis, cognitiveSEO also collects backlink data from trusted backlink databases and analyzes backlinks on demand for each of its clients. I know there is a lot of information to process when it comes to digital marketing. But even if you do all of the above content marketing services yourself, even if you hire a marketing agency, it’s important that you know what you’re talking about. If you or your marketing team are out of breath (or worse, discouraged) after reading this article, don’t despair! Calm down, smile and accept the fact that winning is never easy. I know many things are important: technical SEO, marketing budget, web design, content calendar or advertising spend. But it pays to build a strong, competitive brand. Success and competitiveness are for those who are willing to work harder and get their hands dirty. The bottom line is that you can do it, and it’s worth it.
Frequently Asked Questions
What services are included in content marketing?
Content marketing is not just for companies that sell products, it can also be a great way for service companies to increase sales. You don’t need to hire a writer, or have an expensive designer, to create a quality piece of content. In fact, as this article shows, even a basic white paper can get you a lot of Likes on Facebook, and help you expand your audience. Content marketing is the best way to get your business in front of your target market. If you want to stand out from your competitors and sell more, then you need to make your business stand out as well. The best way to do that is with content that is clear and engaging. Use that to your advantage and learn how to become a content marketing expert.
What are the best ways to do content marketing?
Content marketing is a marketing strategy that focuses on creating, distributing, and promoting high-quality content that is specifically designed to attract an audience, increase brand awareness and build a relationship with the audience. This type of marketing is different from traditional advertising because it requires a long-term commitment. It emphasizes creating content that is valuable to target audiences and relates to their interests. It can get a little tiring to say the same thing over and over again, and that is true for content marketing as well. We have all been told to share our content on social media, and share our content on social media. But who is really doing the most effective content marketing? It turns out that websites can have a huge impact on the quality of your content, and that is what I am going to be discussing in this blog post. I will tell you how to build a website, how to make sure it will be well received, and how to keep it successful for the long term.
How do I start a content marketing business?
A content marketing company is going to provide you with the tools you need to start your own business. This company is going to help you market your products and services to thousands of potential customers in a cost effective way. Content marketing is a rapidly growing field that includes writing, photography, videography and podcasting. While content marketing may be new to many businesses, it is well-developed and proven to work. Its success is based on the power of communities to spread information, generate interest in your product or service, and attract new audience members.
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